1. Respect your passion, play to your strengths

Self-discovery – that is where it all begins. If you are selling a product (or service) that you know about and are emotionally connected to, you automatically amplify your chances of winning.

Look around and you'll f nd that all businessmen who are successful are also enjoying doing what they are doing. They are getting to use their natural talents and passions at workplace that puts them ahead of their competition.

Your business should be a ref ection of who you are. The nature of business has to fit your temperament, strengths and the kind of lifestyle you want down the line.

Also, during tough times, that will undoubtedly come; you will have the motivation and creativity to think outside the box and develop unique solutions that will put you a step ahead of your competition.

Playing to your strengths is fundamental to cracking the code to success.

2. Find the right customer

‘You are in the business of finding the right customer’ it cannot be any closer to the truth.

The nucleus of your entrepreneurial activity should be to talk to the right customers and satisfy them in a way that they come back to you again. The more clarity you have about the ideal customer, the more effective and focused marketing efforts will be.

Here are a few tips to help you identify the best customers for your business: